Marketing for Betsson Casino & Apuestas Deportivas

Here at Grinnell Place, we specialize in online gaming services and marketing for the casino industry.
We have worked with a myriad of high profile Spanish clients and improved the traffic and exposure of their online casinos.

One particular client that we had great success with was Betsson Casino & Apuestas Deportivas. This popular online casino and sportsbook approach us for help with their marketing strategies. In no time at all, we have developed three high-impact strategies that would have a long-lasting impact on the custom and profitability of Betsson.

Why is marketing important for Online Casinos?

Without a clever and effective marketing strategy, an online casino may struggle to gain custom. You must remember that the online gambling industry is incredibly competitive. There are literally hundreds of Spanish casinos and sportsbooks that you can choose from.

A platform must, therefore, have an effective marketing strategy to stand out, and attract new customers. This includes the use of social media, and other tried and tested marketing techniques

How did we help Betsson Casino & Apuestas Deportivas?

To create an effective marketing campaign for Betsson Casino & Apuestas Deportivas, we looked at their website and what they had to offer.

We noticed that they had hundreds of games to choose from, some brilliant promotions, and a great live casino section – these are all things we would utilize in our marketing strategies:

  • Free slot spins promotions – A simple way to attract new customers and get people to spend is to offer promotions! We saw that Betsson Casino & Apuestas has hundreds of slot games to choose from including Bonanza. We, therefore, developed a free spin promotion for this slot game and promoted it through various online channels. New customers signing up to the casino could benefit from 20 free spins on the Bonanza slot game, as well as the fantastic welcome offer!
  • Social Media marketing campaigns – Next on our list was social media. Social media platforms like Twitter, Instagram, Facebook and Snapchat have a huge potential reach. Being active on social media is a relatively easy way to attract new custom and boost SEO rankings. We set out a series of effective social media posts using bold graphics and enticing articles. These would be published by Betsson Casino & apuestas Deportivas over the course of the next month. The aim was to boost social media following, and ultimately attract new customers.
  • Affiliate Marketing – Finally, we looked at expanding their affiliate marketing. This online casino has an affiliate program but it was rarely used. We, therefore, branched out to various different review websites and companies within the online casino industry and explained to them about the affiliate program. By doing so, we increased business and helped Betsson Casino & Apuestas Deportivas benefit from an increased revenue via affiliate marketing.

As you can see, the marketing strategies we used were highly effective. So let’s finish with a little information about this fantastic online casino. As mentioned, this casino has one of the best game libraries we have seen.

Customers can play hundreds of games including video slots jackpots, table games, and live dealer. If you want entertainment – this is the place to be! In addition, you can benefit from some fun promotions like the fantastic welcome offer.

If you want to see for yourself then we suggest registering an account with this platform today! Don’t forget to check out their social media too so you can see our marketing campaigns in action!